Earthquake, fire or flood, come in a second, the consequences last for years - Macedonian companies should increase resilience for crisis situations

skopje cars rain flood
Rain in Skopje / Photo: EPA-EFE / GEORGI LICOVSKI

Building resilience through effective business continuity planning must not wait until the last moment, say SKSM. The idea for this panel came from the commemoration of the 60th anniversary of the catastrophic earthquake in Skopje in 1963, one of the most tragic events in our history.

Companies must diversify their supply chains, as they are one of the weakest links in the event of any natural disaster. The first step is to make a risk assessment, to develop a strategy, and then through trainings and exercises to build resilience for business continuity. Armen Gregorian, permanent representative of the UNDP, says that the economy should continue to work, but be prepared for any crisis situation. According to Branko Azeski, president of the Chamber of Commerce of Macedonia, which with the help of UNDP organized a panel discussion on the topic "Building resilience through effective business continuity planning", one must not wait for the last moment to prepare the economy for any crisis situation . The panel discussion is intended to be a platform for sharing ideas and experiences between industry leaders and stakeholders, from which one can hear about best practices and strategies used to build resilience and business continuity.

The idea for this panel came from the commemoration of the 60th anniversary of the catastrophic earthquake in Skopje in 1963, one of the most tragic events in our history.

- In that context, we want to open the topic of building resilience and the importance of effective business continuity planning. Skopje remembers the earthquake of 1963, when the entire economy collapsed, and many animals died, causing irreparable damage. This is exactly why we need to prevent and prepare for something happening in an instant, and the consequences of that last for years - said Azeski.

UNDP has experience in this issue, and especially during the pandemic, it prepared training programs, which were modified according to the needs of each country.

-And now for Ukraine there is one type, while for Gaza there is another type of offer. The most important thing is to make the business more resilient in a crisis situation. Because fast-occurring crises, such as earthquakes, floods or fires, require one type of action, while slow-occurring crises, such as for example climate change, require a completely different type of action - added Gregorian.

Successful crisis management and development of good programs for its prevention and quick resolution are the best way to overcome the two most important management mistakes in relation to the crisis: ignoring early warning signals about the crisis and denying the existence of problems, experts say. Viktor Mizo, general director of "Kostal Macedonia" and president of the Association of Foreign Companies with Technologically Advanced Production, told "Sloboden Pechat" that as a company from the very beginning they have a plan and a program for how to deal with a crisis.

- All possible situations have been worked out and there is a special action plan for them. It should be an incentive and basis for the operation of companies - says Mizo.

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