Pub staff across England will be banned from using catchphrases that encourage people to drink more alcohol. Phrases like "same again?" and "is that a double?" will be banned in a bid to reduce binge drinking, it says. "San".

The guidelines form part of the training guides for all people working in bars, pubs and restaurants. The online courses – which are free for all staff – aim to stop workers from using catchphrases, which make people drink more.

They also encourage workers to avoid belittling people who opt for cheap or soft drinks.

Employees using the manual are told: "Avoid using language that can make customers feel pressured to drink more. For example, don't tell them: Same thing again? Instead say: What would you like this time?'

The International Alliance for Responsible Drinking (IARD), which is proposing a new way of communicating between staff and guests in hospitality establishments across England, is a non-profit organization dedicated to reducing harmful drinking.

"The member companies of the International Alliance for Responsible Drinking (IARD) support the efforts of retailers and catering establishments, their staff to sell and serve alcoholic beverages responsibly, to help prevent the sale and service to minors or those who are knowingly intoxicated. Toward this end, we're proud to launch our latest resources, which can be used to give staff the confidence to turn down sales and service where necessary," said Henry Ashworth, the organization's president and chief executive. .

The organization is supported by major alcohol producers, including Heineken, Diageo, Beam Suntory and others.