For his new campaign, "Vienna Tourist Board" used artificial intelligence to ironically transform some of the most famous works of art in the museums of the Austrian capital, in order to attract the public to see what the original works actually look like. artnet.

Through artificial intelligence, the "new" artworks are painted with cats, so the couple in "The Kiss" on Gustav Klimt is represented as a pair of cats gently holding each other, Egon Schiele in his self-portrait he is shown as a frowning cat, and "Tower of Babel" on Pieter Bruegel the Elder is inhabited by many cats. However, the campaign addresses the top artists, apologizing for the transformation of their masterpieces.

"The campaign aims to show that art with artificial intelligence is only possible because the algorithm has data from original works made by real people, which can be seen in museums in Vienna. The movement of Viennese modernism, which revolutionized the art world more than a century ago, continues to live on and influence today's art, but this time through the algorithms that guide the creations with artificial intelligence", says the executive director of the Vienna Tourist Board in the promotional video. board, Norbert Ketner.

As the global capital of art, music and culture, Vienna is already poised to be a leader in new and avant-garde art-related technology, and this kitty campaign is just the beginning. Some of the most famous and important works of art in the history of art, which are exhibited in museums, are proof of how necessary it is for artificial art to be possible.