Atlantic Group and Podravka have agreed to cooperate in exporting their brands to the markets of the United States of America and Austria.

The two leading Croatian production companies have introduced a unique practice of mutual export support, which means that Atlantic's distribution company in Austria will provide support for the placement of Podravka's products on the Austrian market, while at the same time Podravka will place Atlantic's products on the American market through his company in the USA.

They point out that the purpose of the cooperation is to maximize mutual synergies by strengthening the placement of the products of both companies and raising the recognition of their brands, using the developed business network and the market positions that Atlantik and Podravka inherit in these markets, Vecernji list hr writes. .

Srecko Nakić, Atlantic's vice president for distribution, believes that the new cooperation will bring them about 6 million euros of income in Austria in the first full year, with significant growth in the following years.