Although the film industry is slowly recovering from the effects of the pandemic (which is still relevant and has had repercussions on movie theaters), there have been some interesting shifts in interest in certain films.

When I think of a movie theater, I think of a lot of people, popcorn, gathering before and after the screening, talking about the movie, gossiping… But after the pandemic, somehow the cinema culture died, mostly because of the protocols that necessarily closed cinemas and impossibility to watch movies properly, and that is in front of a big screen with all the effects and pleasures that cinema brings.

Although classic blockbusters continue to attract the majority of viewers, the "old splendor" has returned to the cinema and the audience wants to see something other than Marvel heroes, desert dunes, horrors and special effects.

The most recent examples are two films from the world and the regional area, which, according to the viewership and interest, really bring the audience back to the cinemas. Maybe it's some nostalgia or connection with those old rituals of "going to the movies" when this experience was really an event, a real event.

An example of this is the Gucci House film, directed by Ridley Scott and starring Lady Gaga and Adam Driver. The film grossed nearly $ 22 million and is the highest grossing film drama in years, according to the Box Office. The film enjoys a large audience, and the biggest reason for that is the role of Lady Gaga, according to the audience.

In the region, Balkan audiences had the chance to see the film "Toma", which deals with the life story of one of Serbia's most famous bohemians, singer Toma Zdravkovic, played by actor Milan Maric, directed by Dragan Bjelogrlic. In addition to attracting a large audience, the film was screened in theaters with a suitable orchestra at the beginning of the screenings to "get closer" to the script's music story and with great effect - the audience shared videos of the orchestra on social media and welcomed the idea. The film was even illegally shared on social media due to the large influx of viewers who showed unprecedented interest in the first days of the premiere.

People are still "thirsty" for film and cinema experience. The opportunity to see the film in the hall is different and I would say a unique experience when it is "shared" with other spectators in the cinema. The power of film magic is unique when the film is delivered as it should be - on the big screen and with loud applause afterwards.