Adam Moseri, the first person on Instagram, decided to explain to the users how this social network works, and thus all those interested can finally get an answer to the question: Why some content is shown to you more often than other posts - content on the social network?

Moseri explained that it depends on a number of signals, processes and algorithms to provide each user with a unique and personalized experience.

 

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First, as he states, you can see the popularity of the announcement, ie how many people liked it. There is also important information about the content of the post: when it was posted, the location and the length of the post, if it is a video.

The second signal shows how important the person who posted something on the social network is to you. Review information about how much you have been interacting with that person lately. The duration of the interaction with a certain person shows how much you are interested in her posts.

 

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Your activity is also important. Keep track of how many posts you liked and whose posts you are most likely to comment on.

 

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Based on these signals, says Moseri, "Instagram" makes assumptions about how interesting a particular post will be and whether you will react to it. In short, every activity that you like the post, every comment or sharing left makes that post or posts by that user more viral.