ХHollywood actor Matt Damon is the new ambassador of cryptocurrencies. The platform will spend more than $ 100 million on a marketing campaign whose face will be exactly this actor.

Namely, the actor will be the face of the Crypto.com platform which strives to attract as many new users and create mainstream from this industry.

Rivals such as FTX and Coinbase are already investing heavily in marketing this year, signing deals with sports leagues and teams. Also, celebrities are increasingly involved in such collaborations or entering the crypto world themselves - writes Blumerg

This is the first global marketing support for Crypto.com, which has increased its user base tenfold since last year, amid huge interest in cryptocurrencies such as bitcoin.

More than $ 100 million will be spent on the campaign, because the commercials will star Damon and will be directed by Wally Fister. The idea is to be broadcast in over 20 countries.
Damon said in an interview on the occasion of this activity:

"I have never given such support, but I hope this is the beginning of a great long-term cooperation."