Pepsi has a new logo made from people's memories
Pepsi on Tuesday unveiled a new logo and brand that will roll out in North America this fall and globally next year. It looks a lot like the 1990s version that people seem to remember most, but with new elements to make it more modern, including a different font and font color and a new border.
The changes are designed not only to better align with people's brand memory, but also to draw attention to Pepsi's sugar-free line – a key part of the company's growth plan. If someone asked you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are a symbol of the brand.
The word "Pepsi," probably, on that globe. The brand name is on the side, a little tame next to the iconic globe. So Pepsi is making a change.
"We couldn't ignore it," Mauro Porcini, PepsiCo's chief designer, told SNN, adding, "Instead of rejecting it, we decided to embrace it," Klix.ba reported.
