Subscribers who share their user profiles on the popular movie and series platform Netflix with friends may soon have to pay significantly more to subscribe if they announce the abolition of password sharing.

According to the New York Times, Netflix management announced to its employees a plan to ban password sharing in the last three months of 2022.

Netflix estimates that almost one-third of all households using the platform have a shared account, paid for by another household.

"Of the 222 million households that pay for our service, we estimate that it is shared among more than 100 million additional households," Netflix reported.

Netflix also plans to introduce a new, cheaper ad subscription level later in the year.

The ban on sharing passwords will be enforced in such a way that users with multiple accounts, used by people in different locations, will not be barred from doing so, but will be charged more for each additional user Netflix estimates that does not belong to the same household.

Netflix's intention to increase subscribers came after the platform lost 200 subscribers globally in the first quarter of this year. It is projected to lose an additional two million users in the second quarter.