No more password sharing: Netflix has announced changes to its operations
The company Netflix, which stands behind the most popular platform for movies and series, said it lost 200 members in the first three months of 2022, and expects a reduction of an additional two million subscribers by July this year. BBC reports.
The decline was due to Netflix deciding to raise prices in major markets, including the United States and the United Kingdom, while at the same time ceasing to offer its services in Russia. Withdrawal from Russia alone after the war in Ukraine resulted in 700 fewer subscribers.
They also announced that in the next period they will try to deal with the sharing of user accounts in an attempt to reach new users. It is estimated that more than 100 million households violate Netflix rules by sharing passwords, so the company continues to look for ways to exploit these users.
The last time this platform recorded a loss of subscribers in a quarter was in October 2011. However, the number of Netflix subscribers is still large at over 220 million globally.