Podravka virtual chef award in Copenhagen

Photo: Pexels/cottonbro studio

"Podravka" won two valuable awards in Copenhagen for its project Supercheffood-Al, a project that created an assistant for a balanced diet. The Automated Advertising Institute, which awards the best in native advertising around the world, recognized the importance of this project in two categories: Best Use of Artificial Intelligence and Best Automated Advertising Strategy.

With the innovative SuperfoodChef-Al project, "Podravka" and "Kulinarika" once again proved themselves as trendsetters, especially in the field of digital marketing and the way we recognize and respond to the needs of our users through new technologies," said Ksenia Latkovic Kozarac from "Podravka" in Denmark, Danica.hr reported.

Supercheffood-Al is the first artificial intelligence assistant in the food industry in the region, developed to provide users with personalized recipe recommendations based on their preferences, eating habits and available ingredients. It uses artificial intelligence to analyze and recognize patterns in user data, providing optimal solutions for everyday nutrition.

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