Smart watch users choose the classic over the sporty design
According to the analyzed studies, the most motivating factors when buying a smartwatch are battery life, water resistance and compatibility with other smart devices.
When considering the features of a particular smartwatch, water resistance ranks among its most attractive features.
Interestingly, the waterproof design is important not only in the context of actual immersion in water, but also as a testament to the overall quality and durability of the product. 67 percent of respondents cited water resistance as the most attractive feature along with battery life.
Consumers have very different preferences and there is no single perfect watch model. Tastes in the shape and type of dial, size or character of a watch vary widely. If a watch doesn't meet the buyer's personal preferences, they simply won't buy it, no matter how good its features are. Despite the inherent modern nature of smart watches, consumers are still mostly looking for a classic design and a traditional round case, writes "24Casa" bg.