Controversial: The Academy will not strip Andrea Riseborough of her Oscar nomination

Michelle Yeoh, Andrea Riseborough and Cate Blanchett
Michelle Yeoh, Andrea Riseborough and Cate Blanchett / Photo: EPA

The British actress Andrea Riseborough will retain the controversial nomination for Oscar for the movie "To Leslie", although an analysis of the indie film's unusual promotional campaign raises concerns, reports Academy of Motion Picture Arts and Sciences, reports Hina.

Photo: Profimedia

The British star's nomination for best actress, announced recently by Hollywood's most prestigious awards group, sent shockwaves through the film industry.

While critics praised her performance, the film grossed just $27.000 at the box office and lacked the expensive and highly visible marketing campaign considered crucial to Oscar nominations. Al Jazeera.

The film, about a Texas mother who wins the lottery but spends her fortune on alcoholism instead of expensive marketing, relies on an intense last-minute social media campaign featuring high-profile celebrities, including Edward Norton, Gwyneth Paltrow and Sarah Paulson.

A debate has developed in Hollywood over whether the Academy's rules against lobbying or disparaging the competition were violated.

"The Academy has determined that this activity is not at such a level that the nomination of the film should be annulled", said the group that awards the Oscars. "However, we discovered campaign tactics that raised concerns. Those tactics are discussed directly with the responsible parties".

The Oscars are awarded based on the votes of 9.500 members of the Academy of Motion Picture Arts and Sciences. Nominations are determined by each branch of the Academy, and Oscar nominations for actors, including Riseborough, were voted on by 1.300 members on the branch.

It was these members who allegedly were target emails and social media posts, encouraging them to vote for Riseborough and asking others to do so.

"The goal of the campaign rules is to ensure a fair and ethical awarding process - these are the core values ​​of the Academy," the Academy's statement said.

Oscar nominees/ Photo: Profimedia

Any changes will be implemented only after this year's Oscars, which will be held on March 12.

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