Nowadays, modern businesses are increasingly using social media as a key strategy in effectively engaging new, current and potential customers.

The use of social networks by companies and managers is an excellent tool for transmitting information to the general public, getting to know and promoting products, services and news.

Brands present themselves with the help of social networks and communicate with the public, thus influencing everyday life. A significant part of the selection of "Men of the Year" are social networks because the award is publicly voted on "Man of the year according to social networks".

In the selection of the potential winner of the award in this category, persons who are known to the majority of the public are nominated. These include people who are part of everyday life such as prominent businessmen, managers, professors, politicians, doctors and other public figures who make their significant contribution to society and the economy.

In the past four years, awards have been given to many individuals who have left a mark on Macedonian society. We are talking about people with their own contribution in several fields and people who made significant gestures, so they are worth celebrating. One of the 13 award categories is the "Man of the Year according to social networks" category. At the first selection of "Men of the Year" in 2018, the award in this category was won by the successful Macedonian presenter and journalist Fire Janevski. At the second edition in 2019, the public voted for the Macedonian handball player with the most votes Stojance Stoilov who in the year of the election achieved enormous success with his handball club and wrote history in Macedonian handball. In 2020, the award went to the humanitarian Ali Fevzi. At the last edition of this prestigious award "Man of the year according to social networks" the humanitarian was chosen Borche Stamenov who assembles and repairs old computers every day and gives them to socially disadvantaged families and people who need them the most.

The above-mentioned award winners are persons with a great social contribution, therefore they have their own reputation among the general public. There is no doubt that the influence of social networks is growing from year to year, so this award also receives more significant competitors.

The influence of social networks on the whole life, on the economy, politics and all other categories of our life is of great importance, so we are watching with great attention who will be chosen as "Social Media Man of the Year" for 2022.

*PR/Commercial Post