PHOTO | Influencer Paradise: Fashion at the Coachella Music Festival
The most famous festival in the world started this weekend, Coachella - A music event held near the city of Indio in California. Although the original idea of the organizers was to offer a quality music program, in recent years, fashion has become the most important moment during this event.
Social networks are flooded with photos and videos of influencers, who showed their extravagant fashion combinations. In addition to the influencers, "Coachella" is a real "catwalk" for celebrities such as Kendall Jenner, Bella Hadid and Haley Bieber, whose fashion combinations dictate fashion trends throughout the year.
A brief history of the festival
The Coachella lasts for three days and always takes place in April at the Empire Polo Club. The festival was created thanks to the band Pearl Jam and their conflict with the agency "Ticketmaster".
The band members refused to play in the Ticketmaster-bound rooms, so they found the Empire Polo Club, located in the middle of the desert, and decided to perform there to prove that people were willing to travel anywhere to listen to good music. .
This concert took place in 1993, and already in 1999 the famous "Coachella" took place. The first performers were Beck, The Chemical Brothers, Tool, Morrissey and Rage Against The Machine, and the tickets cost only $ 50. From the first year, Coachella earned the title of "anti-Woodstock" because the performers were chosen based on their quality, not their popularity on the radio.
In 2012, the festival became so popular that the organizers decided to hold it for two weekends in April. Although many considered it a risky move, the tickets sold out within three hours.
When it comes to music selection, Coachella offers everything from rock to electronic music.
Music festival and fashion event
In the first years of the festival, the organizers refused any sponsorship and did not want to display advertisements on stage, arguing that it was against their principles and that there should be only music on stage. Meanwhile, as the festival grew, the organizers relented and agreed to work with some brands, but continued to reject large commercials on stage.
However, the big fashion brands are increasingly associated with "Coachella", so the American brand "Revolve" organizes its daily festival in cooperation with "Coachella".
In addition, take a look at the most interesting fashion combinations from this year's edition of "Coachella".
