Apple struggles with demand for iPhone 16 Pro

iPhone Apple mobile phone Photo: EPA-EFE/FRANCK ROBICHON

Apple shares fell nearly 16 percent in trading on Monday after some analysts said shipping dates for new iPhone XNUMX Pro models showed weaker-than-expected demand, likely due to the delayed rollout of key artificial intelligence features. (WI).
Last week, Apple unveiled its long-awaited iPhone 16 series designed around artificial intelligence software. The average delivery time for the iPhone 16 Pro was 14 days, down from 24 days for the iPhone 15 Pro last year, the data showed, while the 19-day delivery time for the iPhone 16 Pro Max was up from 32 days last year.

Some analysts have interpreted this data as a key factor behind lower demand being the fact that the Apple Intelligence feature was not available at launch. It should arrive in US and UK beta versions next month, and for other versions late next year, potentially deterring some customers from buying the 16-series model.

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