Airlines are rubbing their hands – there will be good profits from visits to the Paris Olympics and the European Football Championship

The German airline Lufthansa
Aircraft of the German airline Lufthansa / Photo: EPA-EFE / RONALD WITTEK

As excitement grows among sports followers ahead of the Paris 2024 Olympics and UEFA Euro 2024, airlines such as Deutsche Lufthansa AG and Air France-KLM are preparing to strategically use these major sporting events to boost their profits.

Europe's major airlines, despite setbacks such as strikes, revenue stagnation and booking problems, maintain a dose of optimism for the future. Events such as the Olympic Games and the UEFA Euro Cup, which are being held in France and Germany, are expected to contribute to the recovery of the aviation industry.

For Lufthansa, the coming period will be perhaps more important than for football fans: its share prices have fallen to fairly acceptable investment levels, but investors are evaluating the return they can expect through the company's performance and its values.

And Air France is gearing up for a busy summer season ahead of the 2024 Paris Olympics. With an estimated 15 million visitors, of which at least two million are expected to be from abroad, Air France is increasing capacity on its international long-haul flights by up to nine percent – ​​including increased flights to the United States and additional new routes.

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