The packaging of the products manipulates the opinion we have about ourselves
Product packaging manipulates the opinion we have about ourselves, which companies know how to recognize and use. Our vanity is a dangerous thing, and marketing experts know how to deal with it.
The main function of the packaging was to protect the product during transport and to store it in the best possible way. However, with the development of the industry and our consumer habits, packaging also gained a very important marketing role.
The way something is packaged can be a very powerful means of communication. Not only does the packaging activate our sense of sight, but other senses are also involved in the familiarity that is packaged in the box, such as the sense of touch.
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Each box can be personalized in countless ways, which in turn say something to the person for whom the package is intended. The importance of the packaging and in general the importance of the first impressions speaks for the fact that the brand can reach us and send us the information it wants only through the packaging of the product in a certain way.
What does product packaging say about us?
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package
We live in a time when the packaging, ie the exterior is of great importance. What we see affects what we think. This is evidenced by the increasingly colorful and bombastic book covers that almost "scream" from the shelves of bookstores. However, it was not just record labels that realized the importance of packaging. Cosmetics, fashion, food packaging - industrial designers compete in the attractiveness of packaged products in each of these areas.
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It can be said that the packaging communicates with the consumers visually and informatively, ie with the graphic solutions and the shape of the packaging, as well as with what is written about the product on the packaging.
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What do we buy and why do we buy it?
We buy what catches our eye in the store. Research shows that customers do not think much about brands and companies before going to the store. This means that we decide what to buy just in front of the shelves. Then an attractive design comes into play, which manages to entice customers to opt for just one in-sea product. The design of the packaging should speak to the originality of the packaging.
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What do companies know about us?
Companies know a lot about us.
They know how we have reacted to their design solutions in the past, they know what is interesting to us, what we want and what we are looking for on endless shelves. They know how to sell us products for "healthy living", but also for "gastronomic enjoyment". They are familiar with our spending habits and know what can motivate us to spend money.
That every time we "fall" on the same tricks shows the world-famous companies that for years manage to stay on top whose packages are recognizable in all parts of the world.
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Packing
It also happens that the size of the package does not constantly deceive us, and even after a few purchases after which we made sure to have less chocolate in the package than we thought (for example, 80 grams instead of 100 grams), the product is still packaged in identical the way we buy it. The same thing happens with chips.
It should be borne in mind that a large team of experts in companies determine the target groups for certain products, and in accordance with that, the packaging is realized. The fact that each of us belongs to a target group can seem daunting and almost Orwellian, as if the product is what defines us.
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Product packaging manipulates the opinion we have about ourselves, which companies know how to recognize and use. Our vanity is a dangerous thing, and marketing experts know how to deal with it.
It is interesting that when deciding on the packaging of products, attention is paid to the cultural context. Namely, it happens in different countries that people react differently to the color of the packaging and the main theme of the design. However, as globalization gains momentum, people around the world generally react the same way to what is written on the packaging, whether they are in Macedonia, America or Thailand.
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