The world's largest online platform Amazon is doing everything to prevent fake reviews in its store, the company announced.

Due to the huge number of false impressions that customers left to advertise completely unnecessary products, there are more returns and many problems for the owners of this shopping giant, reports the magazine "Consumer Affairs".

The merchant even intends to highlight visible warnings and a call to beware of fake reviews.

- Fake review is the biggest headache for "Amazon". It is important to us that our users know that our main goal is to prevent fake ratings from appearing in our store. We constantly make every effort to ensure that only authentic reviews appear in our store. We take our responsibility and the implementation of all the rules seriously, and the most important thing for us is the trust of the consumers, the company informs.

Consumers should definitely check reviews before buying a product, especially when it comes to online purchases and prepaid terms, writes Pcholitika rs.